Fjell Digital

Google Ads Checklist

Review your account point by point and get a score out of 100.

Account info

Account ID+5
Account name+5

Account checks

Tracking set up+12
Server-side tracking+8

Scripts

Keyword Quality Score script+5
URL Health Checker script+5

Campaign checks

Brand campaign for visibility+8
Search campaign with conversions+8
PMax campaign with products+6
DSA ad group in Search campaign+7
Avg. impression share | Brand+8
Avg. impression share | Search+8
Keyword report (CSV)+10